SLOW & SMART
What is slow fashion?
It’s about becoming aware of the whole fashion process, from design through production through use and through the potential to reuse. It’s also about loving your clothes and properly taking care for your wardrobe. ROYAL BAMBOO clothes are made within the ´slow fashion´ philosophy. From the start the founder Katja Buturlina had a vision for fashion based on the values of the slow fashion movement. Her vision is about the balance between ecological, ethical and aesthetical benefits. Bringing a collection that can last for years and encouraging consumers to choose quality over quantity and authenticity over trends. Making lasting pieces that really will be loved by its owners.
Ethics and aesthetics
The process of creating our product means just as much to us as the final result. Within the process we believe in the importance of sustainability, social responsibility, excellence, learning and passion! Because we have specialized ourselves in bamboo and only work with committed and reliable partners, we know where our products come from and that they are made under good social conditions. Our collection is constant, which means we also have a continuous production flow. That gives us and our factory partners enough time to produce ROYAL BAMBOO. With less time pressure on the employees which contributes to their welfare and to good quality of the products.
At ROYAL BAMBOO we have a deep rooted focus on the value of timeless design. We are building a smart collection, clothes that are not limited to a season or trend. All styles are created with careful attention for the perfect fit and love for detail. We don’t chase trends but we always fit in! ROYAL BAMBOO pieces are therefore sales-proof, the collection is worth its price today and next year.
Slow down and enjoy life. It’s not only the scenery you miss by going too fast – you also miss the sense of where you are going and why.